Christmas in July is a smart strategy for authors

Christmas in July

November is a highly competitive month for fiction authors. This time of the year is known as “Q4” or “the fourth quarter” in the publishing industry. Authors can gain an edge over competitors by adopting a “Christmas in July” strategy.  Whether a current manuscript is specifically a Christmas novel or romance, mystery, fantasy, etc., isn’t … Read more

Classic literature versus modern novels

classic

Comparing the writings of authors, such as Charles Dickens, Mark Twain or Nathaniel Hawthorne to writers of today like John Grisham, Freida McFadden and Cara Bastone might seem like comparing apples to oranges. As with fashion, music and other industries that change with the times, writing has evolved (or, as some critics would say, “devolved”) … Read more