3 lessons copywriters can learn from David Ogilvy

David Ogilvy

Don’t worry. If you read the title of this post but have no idea who the person is in the title, you are definitely not alone. Many people don’t recognize the name of David Ogilvy, but they are familiar with his work. Ogilvy is considered a marketing pioneer and an advertising guru in his day. … Read more

3 copywriting skills you must have to succeed


In a modern world, you can definitely earn a living by writing. Someone like J.K. Rowling or James Patterson is earning tens of millions of dollars from their best-selling novels. To make the New York Times best-selling author list, you have to sell 10,000 copies of your book. If you earn at least a 10% … Read more

5 ideas to help enhance your author blog


Even if a publishing company is printing the books you write, you’ll always be doing a certain amount of marketing on your own, or at least you should be. One of the ways to market a book, as well as your brand as an author, is to create and maintain a blog. Nowadays, there are … Read more

3 ways to encourage kids to write


Reading and writing are closely connected. While you might enjoy one activity more than the other, both can help boost cognitive abilities, brain health and intelligence. There is a literacy crisis in America. One of the ways to eradicate the problem is to encourage kids to write and read. This can be challenging in a … Read more