If you’re an author, it behooves you to know and connect with your target audience. There are many apps and types of software available to track the habits of consumers, such as where they shop or what they do for fun. Here’s some good news: Statistics show that people ages 16 and beyond still list reading books as a popular pastime, although many say they consider themselves “occasional” readers.
There’s also some not-so-good news. According to federal data, approximately 48% of adults read at least one book per year. This is a decline from several years back when more than 52% were reading books for pleasure. The number of those in their teens or younger who read every day for fun has reportedly declined in recent years as well.
The desire for reading books for fun and reading skill are closely connected
Studies suggest that the ability to read well is closely connected to the desire to read books for fun. As recently as 2022, assessments of fourth through eighth graders in the United States showed that only 24% of the students tested can read at a proficient level. Why should you care about this data as an author?
It’s logical to assume that authors need readers to help them achieve success. If no one is reading, who’s going to buy your books? It’s a good idea to research this topic further and do what you can to promote reading books as a popular pastime.
Things that impair literacy and creative thinking skills
We live in a technological world. As with most modern inventions, there are pros and cons to this. Regarding reading books for fun, excessive screen time and addiction to social media are two key issues that have had significant, negative impact on literacy rates and create thinking skills throughout the country. Making sure people have access to a variety of books is a practical way to help overcome the problem.
5 ways to promote reading as a popular pastime
For children and adults alike, parents, teachers, librarians and authors pitch in to promote reading books for fun. Here are five simple things you can do to encourage people to read more often:
- In homes, schools and libraries, create special spaces set aside for reading.
- Schedule time for daily reading, even if just 15 to 20 minutes.
- Create book clubs where members all read the same book, then discuss it while enjoying snacks and drinks and social time.
- Authors will want to make sure they choose book covers that attract attention.
- Host book sales or trading posts where people can trade books for free.
These ideas can help cultivate a love of reading. Of course, as an author, one of your greatest priorities is to produce high-quality stories that people will want to read. Working with experienced editors and a publisher that specializes in your chosen genre ensures that your writing can reach its full potential. Good writing goes a long way to encourage and promote reading books for fun.
