After releasing a huge sigh of relief, then celebrating with family and friends, what comes next? You may have worked for months (or longer) to craft a story and fine-tune your manuscript. Now, your book is being published; surely, your efforts don’t stop there; at least, not if you’re serious about getting the word out.
As an author, there’s a lot you can do as your book is being published to help spread the word and promote your novel. Readers today enjoy interacting with authors. It’s beneficial to make your presence known and to participate in the marketing of your book.
Do these things while your book is being published
You might want to try some of these ideas to raise awareness and boost public interest while your book is being published:
- Create (or hire someone to create) a website that is dedicated to your book or books if you have written or plan to write more than one.
- Set up an author account on your social media platforms.
- Engage in online writers’ groups as well as on pages where readers discuss new titles.
- Let local libraries and bookstores know that you’re available for special events, such as book signings.
- Offer your time for interviews on local radio stations or podcasts.
- Speak with your publisher about hosting an official book launch event.
Some of these ideas may lead to sales while others are designed to spread the word about your book. This indirectly may lead to sales because the more people who know about the book, the more chances there are for them to tell others and for someone to buy it.
Make it your mission
Remember that your publisher has agreed to make your book available for sale. This does not mean, however, that the publisher is the only means of promoting and marketing your novel. Readers like to feel connected to their favorite authors. The stronger your online presence, the more likely you can develop a loyal following.
There are many resources available to help you create a blog or website. You can use these platforms to let readers get to know you, not just as an author but as a person. A blog or website can also provide a direct link to a sales page. If maintaining an online site is outside your skill level or is not something you’re interested in, consider hiring a webmaster or copywriter to create content for you. These are just a few of numerous things you can do while your book is being published to expand your reach and attract attention.
