While email is not as popular a communication method as it once was, it’s still an effective way to reach large groups with minimal effort. As an author, you can benefit from creating an email list that includes anyone who may be interested in your work. A curated email list keeps your target readers up to date on your current and future projects.
- Choosing your platform – Choosing the right email platform ensures your emails reach your target audience on time, securely, and without error. Compare platforms based on issues like privacy concerns, ads, and spam filtering to decide which email platform to use.
- Growing your list – To grow your list, it must be easy for potential readers to sign up for. Ensure your website and social media accounts have your email sign-up link posted where it’s easy to spot, usually in a header, footer, or sidebar. Some authors use website popups to elicit email signups, but be aware that popups are off-putting to some users.
- Keeping your users’ information safe – Security is an essential element when collecting data from online users. Be sure your website and email provider use all the necessary levels of protection to keep your users safe.
- Writing your welcome email – Your first email to new users will set the stage for how they engage with you in the future. A solid and non-spammy subject line will encourage your readers to open the email. Be sure your welcome email provides information of substance, rather than just fluff, so readers don’t immediately unsubscribe.
An email list is a simple way to reach your pool of readers. As an author, you can benefit from sending regular emails to engage with your readers and let them know what you’re up to. Consider building your email list if you’re looking for a cheap and quick way to reach readers and encourage them to stay interested in what you’re working on.
