Most business owners in 2024 have websites, and many also host blogs. They use such platforms for many reasons, one of which is to market their products. If you’re an author of Christian fiction books, you can use your website as a valuable marketing tool.
The primary purpose of marketing is to connect with a target audience. Ask yourself who reads (or buys) Christian fiction books. From there, think of ideas and resources you can incorporate on your website to market an upcoming or existing novel.
Let people know about your Christian fiction books
You can (and should) start marketing Christian fiction books before they have even made their way off the printing press. In fact, one of the greatest benefits of maintaining an author website is to “get the word out” about an upcoming book. Include a summary of the story and consider adding a count-down until launch date widget. This gets readers excited. Keep the ideas on the following list in mind as well:
- Encourage website visitors to sign up for book updates—perhaps adding a “subscribe” button that gives premium members access to a pre-order page.
- Occasionally provide excerpts or glimpses of your upcoming book, such as cover design. You might even consider taking a poll so that readers can vote on a cover.
- Try to get a few noteworthy authors or other figures to provide a review of your book and publish those reviews on your website.
- Offer coupon deals or host a contest where the winner gets a free copy of your novel.
Remember that you don’t only have readers in mind, but also people who buy Christian fiction books as gifts. If you have multiple novels featured on your website simultaneously, you can offer “bundle deals” to encourage bulk purchases.
Earn additional income by monetizing your website
Hosting a website is a great way to market Christian fiction books. You can also turn your website into a lucrative side hustle by using monetization skills. Adding “buy now” buttons for your books is a way to generate income directly from your website, as well as enabling advertisements and affiliate links.
Use your website to establish an online presence and to connect with your target audience. Also use it to help readers get to know you. Implementing these 5 book-marketing ideas will stir anticipation and keep people coming back for more.
