Like every author, you have a story to tell. However, with as many as 1 million new books that hit the U.S. market every year, standing out might be starting to feel impossible. So what can you do about it? It’s time to get creative.
There are a few things you can do right off the bat to help set yourself apart. Like writing though, they all require a certain amount of hard work and dedication. Let’s look at four things you can get started on right now to make sure your readers can find you more easily.
Want to make sure your readers can easily identify you among a sea of other authors? Make sure you keep your profile picture the same across all of your platforms. It shouldn’t matter whether a reader is looking for you on Facebook, a publisher’s website or simply Googling your name—your picture should be consistent and easy to identify.
Going the extra mile to make your picture memorable is also key. One of the easiest ways to do this is by wearing bright colors or using a bright background. Something as simple as a bright blue t-shirt is often enough to help readers make the connection.
Your author bio is supposed to share who you are with the world, so don’t make it boring! You can pack a lot of information into just a few sentences. Whether you’re showing off your dry wit or referencing how your career in retail drove you to write about the human experience, you want to make sure that your readers are just excited about the idea of you as they are about your books.
Standing out by fitting in probably doesn’t sound like it makes much sense. However, there are many benefits to engaging with a writing community. Participating in a writing group can help establish your name as an author, and it can even help you achieve the following:
- Find beta readers
- Stick to deadlines
- Set new writing goals
You may be missing out if you haven’t found your writing community yet. Whether you prefer a group that meets in person or an online community, you can help build your writing skills and your credentials as an author.
Social media is an invaluable—and unavoidable—tool for authors. There is perhaps no easier way to connect with readers than by posting a Facebook update or sending out a quick tweet. Whether you like to share regular updates or post pictures of your writing process, you need to be regularly engaging on at least one of the following social media platforms:
Using the right hashtags also helps you stand out from the crowd. Be careful, though! Your readers might not be able to find you if you are using #authorsofinstagram while you’re posting on TikTok.
Remember, the hard work isn’t over when you type “the end” in your manuscript. Your book could be one of the best of the year, but chances are readers will be hesitant to pick it up if they don’t know who you are. So get out there, polish your picture and bio, and be ready to engage in person and online with readers and authors alike!